Strategic mobile design : creating engaging experiences

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Detalles Bibliográficos
Autor Principal: Cartman, Joseph
Otros autores o Colaboradores: Ting, Richard
Formato: Libro
Lengua:inglés
Datos de publicación: Berkeley : New Riders, c2009
Edición:1a ed.
Temas:
APLICACIONES MÓVILES
DISEÑO CENTRADO EN EL USUARIO
Acceso en línea:Consultar en el Cátalogo
Notas:Incluye índice.
Descripción Física:xii, 210 p. : il. col. ; 23 cm.
ISBN:9780321580078
Tabla de Contenidos:
  • Introduction
  • CHAPTER 1. Creative Strategy for the Mobile Medium
  • The Mobile Medium Arrives
  • Creative Strategy
  • Getting the User Engaged
  • Time, Message, Place
  • Conclusion
  • CHAPTER 2. The Mobile Experience for a Global Audience
  • Growth of the Global Mobile Internet
  • The Growth of 3G in the Global Market
  • The Global Mobile Community
  • Developing a Global Mobile Strategy
  • Global Mobile and Advertising
  • Global Media Content
  • Conclusion
  • CHAPTER 3. Designing for a Progressive Medium
  • Utilizing Mobile In Unexpected Ways
  • Leveling the Playing Field for Internet Access
  • Bringing Traditionally Static Mediums to Life
  • Mobile Is Not a Medium for Just Marketing
  • The Rise of Service and Utility, Mobile Experiences that Matter
  • Staying on Top of It
  • Conclusion
  • CHAPTER 4. Modes of Communication
  • Mobile to Mobile
  • Web to Mobile
  • Out of Home (OOH) or Print to Mobile
  • Broadcast to Mobile
  • Radio to Mobile
  • Multichannel
  • Conclusion
  • CHAPTER 5. Designing for Your Audience and Their Handsets
  • Using Statistics
  • The User and the Handset
  • Development
  • Porting
  • Handset Detection
  • Handset Testing
  • Quality Assurance
  • Conclusion
  • CHAPTER 6. Interaction Design
  • Designing for the Small Screen
  • What is the Mobile Interaction Design Process?
  • Best Practices and Resources
  • Conclusion
  • CHAPTER 7. Visual Design
  • Establishing the Visual Phase
  • Page Layout and Navigation
  • Integrating Content Media Types
  • Conclusion
  • CHAPTER 8. Pioneering Tools for Mobile Development and Services
  • Background
  • Interview
  • CHAPTER 9. Location-Based Mobile Shopping
  • Background
  • Interview
  • CHAPTER 10. Connecting the Physical with Virtual
  • Background
  • Interview
  • CHAPTER 11. Urban Navigation Service
  • Background
  • Interview
  • CHAPTER 12. Mobile in Academia
  • Background
  • Interview
  • CHAPTER 13. Mobile in Art
  • Background
  • Interview
  • Index

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