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|a U. S. Soil Conservation Service
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|a Programa del curso de dirección administrativa
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|a Bibliografía. Contenido.- tema 1. Factores de éxito y fracaso en la pequeña empresa. tema 2. Libros, registrados y crédito en la buena dirección.- tema 3. La dirección de ventas.- tema 4. La contabilidad: su importancia y utilidad.- tema 5. Financiación a corto y largo plazo. tema 6. Dirección del personal para la capacitación de buenos empleados.- tema 7. Aspectos de la promoción de ventas.- tema 8. Los impuestos, factor clave en las decisiones empresarias.- tema 9. La comunicación y el control.- tema 10. Factores humanos en la pequeña empresa.- tema 11. Organización empresaria: selección de un tipo.- t. 12. Protección de la pequeña empresa y la sucesion directiva.- tema 13. Ubicación y distribución interna del pequeño negocio.- tema 14. La publicidad efectiva. t. 15. Fuentes de ayuda e información.- tema 16. Por qué compran los clientes (y por qué no compran).- tema 17. Investigación de mercado.- tema 18. El sistema de concesiones.- tema 19. Los servicios y sus precios.- tema 20. Fijación de precios de mercaderías
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