The Internet marketing plan - Bayne, Kim M. (Nueva York : [S.n.], 1997)
Part 1. Creation : Building your Internet marketing plan -- Part 2. Implementation : Fitting the Internet in your marketing communications mix -- Part 3. Evaluation: Reviewing achievements and improving future performance -- App. A. Internet marketing plan -- App. B. Marketing plan software -- App. C. Periodicals covering the Internet and marketing.
Keywords: INTERNET; MARKETING