Persuasive communication /
| Autor Principal: | |
|---|---|
| Formato: | Libro |
| Lengua: | inglés |
| Datos de publicación: |
Minneapolis :
Burgess,
[1980?]
|
| Temas: | |
| Descripción Física: | viii, 169 |
Tabla de Contenidos:
- Fundamentals of persuasion
- The Effects of persuasion
- Applications of context analysis
- Rhetorical strategies: Principles of attitude change
- Persuasion in mass-mediated political persuasion