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LEADER |
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001 |
174979 |
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AR-LpUFCE |
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20250714122159.0 |
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060418s1968 ag r 000 0 spa d |
024 |
8 |
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|a DEO-M406
|b 4382
|z DEO022370
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040 |
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|a AR-LpUFCE
|b spa
|c AR-LpUFCE
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080 |
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|a 658.8
|
100 |
1 |
|
|a McCarthy, E. Jerome
|
245 |
1 |
0 |
|a Comercialización :
|b un enfoque gerencial
|
250 |
|
|
|a 2a. ed.
|
260 |
|
|
|a Buenos Aires :
|b El Ateneo ,
|c 1968
|
490 |
0 |
|
|a Biblioteca de Ciencias Económicas
|
534 |
|
|
|a Título original: Basic Marketing, a Managerial Approach
|
650 |
|
4 |
|a MERCADOTECNIA
|
650 |
|
4 |
|a MARKETING
|
650 |
|
4 |
|a ESTUDIOS DE MERCADO
|
700 |
1 |
|
|a Leal, Aníbal C. ,
|e Traductor
|
700 |
1 |
|
|a Leal, Aníbal C. ,
|e Traductor
|
700 |
1 |
|
|a García, Manuel Alberto ,
|e Traductor
|
942 |
|
|
|c BK
|
952 |
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|0 0
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|4 0
|6 PHL_6588_MCC_2
|7 1
|9 273205
|a DEO
|b DEO
|d 2025-07-14
|i DEO-LIB-32014
|l 0
|o PHL 658.8 McC 2
|p DEO-LIB-32014
|r 2025-07-14 12:21:59
|w 2025-07-14
|y BK
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999 |
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|c 174979
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