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170731 |
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20250714121905.0 |
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|a 659.1
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|a Bishop, F. P.
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245 |
1 |
0 |
|a El fundamento económico de la publicidad
|
260 |
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|a México, D. F. :
|b Aguilar ,
|c 1949
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490 |
0 |
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|a Biblioteca de Ciencias Económicas, Políticas y Sociales / dirigida por Manuel de Torres
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534 |
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|a Título original: The Economics of Advertising
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|a PUBLICIDAD
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|a MEDIOS DE COMUNICACIÓN
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650 |
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|a COSTOS
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700 |
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|a Vérea Rial, Ramón ,
|e Traductor
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700 |
1 |
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|a Torres, Manuel de ,
|e Prologuista
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